YNAB
You Need A Budget LLC
Developer pricing intelligence
Compare this app against competitors by country, IAP plan, and regional price spread.
| # | Region | Original Price | USD | Status | Risk | vs US |
|---|---|---|---|---|---|---|
| 1 | 🇹🇷 Turkey Europe | ₺179.99 20% VAT included | $3.66 | Lowest | High | 75.6% |
| 2 | 🇪🇬 Egypt Africa | E£239.99 14% VAT included | $4.58 | Below Median | Medium | 69.4% |
| 3 | 🇳🇬 Nigeria Africa | ₦6,700.00 8% VAT included | $5.04 | Below Median | High | 66.4% |
| 4 | 🇵🇰 Pakistan Asia | ₨2,600.00 Tax rules vary by province | $9.38 | Below Median | Medium | 37.4% |
| 5 | 🇯🇵 Japan Asia | ¥1,700 10% Consumption Tax included | $10.75 | Below Median | Low | 28.3% |
| 6 | 🇨🇦 Canada North America | C$18.49 Varies by province 5-15% | $12.98 | Below Median | Low | 13.4% |
| 7 | 🇮🇳 India Asia | ₹1,349.00 18% GST included | $13.93 | Below Median | Low | 7.1% |
| 8 | 🇰🇷 South Korea Asia | ₩19,000 10% VAT included | $14.19 | Below Median | Low | 5.3% |
| 9 | 🇺🇸 United States North America | $14.99 State sales tax not included in App Store prices | $14.99 | Median | Low | Base |
| 10 | 🇦🇷 Argentina South America | $14.99 21% VAT included | $14.99 | Median | Medium | +0.0% |
Current prices for the selected plan, focused on the lowest App Store regions.
Pricing insights for YNAB
YNAB costs nothing to download in any of the 37 tracked regions, so download price is not where money moves here. The only real cost sits inside the app: its premium tier plus 12 other in-app purchase products, priced per region by the store, not by You Need A Budget LLC.
Regional pricing is where the difference lives. Apple renders each store's price into the buyer's local currency, and the same product can carry a visibly different tag in Europe, North America, or Asia. Two things drive it: the price the developer originally set in one currency, and the store's own regional price points. A number quoted in a review written for another market may not match what your own checkout shows.
So read the price in your own store, on your own account, on the day you buy. Tax rules and store price points both shift over time, and a price cached in an old article is not evidence of anything.
What does not change: the download itself, and the fact that YNAB has no subscription. All 13 in-app purchase products are one-off purchases, not recurring charges. That distinction matters, because a higher one-time charge and a monthly plan are different shapes of cost — and YNAD's free tier aside, there is no monthly plan to weigh against.
Quality signal is steady: 4.79 out of 5 across 61,521 ratings in the Finance category on the App Store. Large sample, consistent score, long history.
The takeaway for this page: skip download price entirely, it is identical everywhere, and focus on the in-app purchase tier. It is the only line item that varies by region, and it is the only place a regional difference can save you real money.
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