Instagram, Inc.
Developer pricing intelligence
Compare this app against competitors by country, IAP plan, and regional price spread.
| # | Region | Original Price | USD | Status | Risk | vs US |
|---|---|---|---|---|---|---|
| 1 | 🇨🇱 Chile South America | $5,600 19% VAT included | $5.75 | Lowest | Low | +0.0% |
| 2 | 🇵🇭 Philippines Asia | ₱469.00 12% VAT included | $7.47 | Below Median | Low | +29.9% |
| 3 | 🇵🇪 Peru South America | S/31.90 18% VAT included | $9.26 | Below Median | Low | +61.2% |
| 4 | 🇹🇭 Thailand Asia | ฿330.00 7% VAT included | $9.80 | Below Median | Low | +70.6% |
| 5 | 🇰🇿 Kazakhstan Asia | ₸4,500.00 16% VAT included | $10.06 | Below Median | Medium | +75.1% |
| 6 | 🇲🇾 Malaysia Asia | RM41.99 8% SST included | $10.27 | Below Median | Low | +78.7% |
| 7 | 🇨🇴 Colombia South America | $33,500 19% VAT included | $10.35 | Below Median | Low | +80.1% |
| 8 | 🇷🇺 Russia Europe | ₽999.00 20% VAT included | $11.69 | Below Median | High | +103.4% |
| 9 | 🇸🇦 Saudi Arabia Asia | ﷼45.99 15% VAT included | $12.26 | Below Median | Low | +113.4% |
| 10 | 🇿🇦 South Africa Africa | R209.99 15% VAT included | $12.62 | Below Median | Low | +119.6% |
Current prices for the selected plan, focused on the lowest App Store regions.
Pricing insights for Instagram
Instagram costs nothing to download on iOS in any of the 54 tracked price regions, so the download itself never drives the decision. The only money in Instagram is inside the app, and that is where regional pricing diverges.
The clearest example is Meta Verified Standard. It costs USD 14.99 in the United States and USD 17.99 in Ukraine, a 17% gap measured across the three regions where the spread is recorded. Every other in-app purchase in the Instagram catalog sits inside that same band.
Two numbers matter before you compare anything. Instagram bundles 88 distinct in-app purchase products, and each one can carry a different price per country. A single headline number for "Instagram price" hides all of that. The tracked data also records no subscriptions, so what you compare here is a one-off purchase rather than a recurring charge that needs rechecking every billing cycle.
Why the spread exists: regional pricing follows local purchasing power, payment processing costs, and taxes applied at checkout. Buyers in higher-priced regions get the same feature set at a higher listed price.
What to do with this page. Open the in-app purchase list in the Instagram app on your own device before paying anything. The App Store shows the price in your store currency, and that is the number you actually get at checkout. Prices on this page are listed in USD so they can be compared directly. If you travel or change store region, expect the Meta Verified Standard price to follow your store, not your physical location.
Skip this page if you only want the app. Instagram the app is free in every tracked region, and nothing here changes that.
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